Our reason

“Because every woman deserves her place in the sun.”

We make clothing pieces for women to shine their brightest. Inspired by a place of beauty which celebrates a sun-drenched life, Byron Bay is committed to empowering women with swim and resort wear designed to make us feel comfortable, beautiful, and confident. That commitment is behind every cut, fabric, texture, pattern, and colour, down to smallest detail. We do it for uncompromising women like you, for women like us, striving to embrace this life in a simple, affordable way. We do it so all of us can claim our place in the sun and under the moon.  

Our products

Byron Bay swim and resort wear is about the ideal fit. Each collection is dedicated specifically to modern women who deserve a wardrobe which truly embraces who they are.

Smart & simple: Everything we create has day and evening in mind, so you can pack fewer clothes to enjoy those sunshiny moments and moonlit nights in a much simpler way.
Multi-purpose designs • Easily packable fabrics

Fitted for elegance & comfort: Designed for any woman’s silhouette, each Byron Bay style is fitted and corrected on live models until we find perfect, empowering lines to make you feel elegant and confident.
Adjustable details • Shape enhancement fabrics • Truly feminine lines 

Formed for function: Sunbathe without tan-lines. Stroll on the beach. Swim in ocean waves. Our single pieces bring support, comfort, and style together, so you can live your active life to its fullest.
No tan-line options • Bra cups for any size • Active support

Sustainability at top of mind: Byron Bay’s products and packaging are developed domestically in Montréal, QC, and put together with sustainable materials as much as possible.
High-quality recycled nylon spandex • Eco-friendly packaging

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Our mission

We work to empower women with confidence and beauty; making a positive difference in the lives of our customers and the health of our planet.

Our team

It's nice to connect with you. I’m Amelie Marcoux (on the right) and this is my collaborator Françoise Perron. We are women in our 40s, who, like you, deserve a quality swimsuit which flatters our bodies, functions the way we need, and can help simplify our extremely busy lives. Turns out, this is easier said than done (until now). After years of searching and finding nothing, I created Byron Bay with Francoise at my side to finally make it a reality. With more than two decades in the fashion industry, we live hectic but fulfilling lives in Montréal, QC. As loving mothers, and passionate businesswomen, we work hard to make time for the good things in life, and the clothes we make help us do exactly that. We hope they do the same for you.

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Byron Bay is more than swim-and-resort wear products; it is a lifestyle brand created to simplify our lives and act on the values we believe in.

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We believe in the empowerment of all women and people who deserve to feel comfortable being themselves.

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Integrity fuels everything we do — from our products to our message — because our business is built on trust.

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Positive Change

Above all, we value positive change in how we treat ourselves, our environment and each other.  

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